Heat double page spread

This DPS is just four short columns of writing, so it's quite concise and is mainly taking up by a red and black headline in a very big font, a standfirst and image. 

The red and black headline suggest quite a sorrowful article. "Seeing each other again has been so emotional", this makes readers want to read on and discover exactly what happened. The standfirst has a similar effect, "Heat reveals the amazing details of Cheryl and Ashely's "intense" first meeting since their bitter divorce." With words like "intense" and "bitter" in the standfirst, it reinforces my point about heat readers, looking for something to read that has effected somebody in a bad way. 

On the images they have two pull quotes, "Cheryl didn't tell Piers she's seen Ashley since the split" and "When he went to hug her, Cheryl got emotional" both of these quotes make a skim reader want to stop and read the rest of the article to find out why she didn't tell Piers she'd seen Ashley since the split and why exactly Cheryl got so emotional when he went to hug her. Both of the images they've used on this DPS are very close up images of two peoples faces, both looking quite serious and perhaps upset. This backs up their article even if the people in the pictures weren't upset about what the article is about.

They've also got another couple of images in the bottom right hand corner, one of Cheryl Cole crying and another of a house, with a caption "House of Pain - Cheryl had an emotional  reunion with Ashley at their marital home in Surrey". This "House of Pain" caption is very dramatic and perhaps a little over the top but all of it draws heat readers in to read the rest of the article. 

The article itself is very simplistic and very much to the point. It's quite bias toward the female involved, therefore I've assumed the magazine is aimed at a mainly female readership. At the end of the article the journalist has written, "Sigh - we shop that sentimental Cheryl is thinking of closing the door on Ash soon. Love rats always seek warmth inside for the winter. Exterminate!" The shortening of the name Ashley to Ash suggests that the readers know who these people are and that there's quite a lot of familiarity in this article. The journalist has assumed that the readers know a lot about these people and this is simply an update as to what is happening in their lives, For instance, she refers to him as a "love rat", people that don't know these people will not know what this is referring to, but regular readers of the magazine will do.

Heat contents page

The contents page is, like the cover of heat, very colourful. The person on the front cover also features quite predominantly  on the contents page. Again, all with negative comments made. Backing up my point once more about Heat readers wanting to read about people feeling miserable and looking miserable.
The rest of the contents is, as a contents page should be, navigating readers around the magazine. They have an "On the cover" section along with an image of the front cover which I think is quite a good idea because after all, the cover is the reason the reader has bought the magazine.
They also have got a lot of other features that readers either expect, like regular things, reviews and style sections for example. Also other News. They've labelled it, "News & Stuff" which is a very informal, chatty way of writing which suggests readers are perhaps quite young and they haven't bought this magazine to read about hard hitting news stories that have shook the world.

Heat front cover

The front cover of heat magazine is very colourful and completely different to the music magazines previously analysed.The name of the magazine itself, 'heat' is bright red. It's a gossip magazine and therefore the name suggests that they have the hottest gossip. The colour red also backs this up. Above the mast head there's a little caption stating "This week's hottest celebrity news". They are confident that they have this weeks hottest gossip. 

The cover all together is very colourful, this draws your eye straight to it. With words like "Crisis" and "Torn & Tearful" across the front page, along with people on the front looking not overly cheerful, the readership of this magazine, perhaps enjoy reading about peoples misery rather than any joy they've come across. In fact, there isn't a single positive item on the cover. 

At the top right hand corner of the page, they've got a flash, "Nadine talks to heat" along with a pull quote relating to the flash, "We haven't spoken for 13 months." This may cause the readers to start asking questions, Why haven't they spoken in 13 months? and Will they be speaking again soon? 

The skyline on this front cover, "Kyle drops a dress size on extreme water diet!" backed up with an image of Kylie looking, perhaps a little gaunt. This suggests, again that heat's readers want to see people that are struggling. 

There are two main cover stories on this cover, again, both of the main images are of people looking quite miserable with equally downcast headlines. "Torn & Tearful after Ahsley's surprise house visit" and "'Maneater' tearing X factor house part". 

The cover lines along the bottom are again very dismal, "Jealousy threatens to split band", matched with an image of a photograph ripped apart and next to that "Louis Exclusive" - "They're all so fake!". 

Mojo Double Page spread

 This particular DPS comes from an article that is 17 pages long. It's layout is a mixture of pictures and text but I would say it is mainly text-led. The images that are quite old ones of Bob Dylan, there's one in the left hand corner of him performing live in 1963 and also a bigger image of him playing the harmonica, which is one of his iconic traits. 
Throughout the article the main colour used is blue, and it's always the same blue. It relates back to the front cover. 
On the left hand side of the first page, there is a separate blue box in which there are a couple of columns of writing. It's title, "A Blast that rocked everyone back on their feet" intrigues the reader to know what the blast was. And the play on the phrase to "blow you off your feet" makes the reader want to read the rest of this section. It is short interviews with people that went to see Bob Dylan at one of his most defining gigs in his career. It isn't in keeping with the rest of the article but is still relevant and Mojo think that readers will appreciate this piece. They also have a pull quote stating "Dylan had a big bullwhip in his hand, cracking it as he walked along." this quote is very intriguing, it makes the reader want to know where this was and why he had a bullwhip. 
In the main article, the journalist is writing about his experience and thoughts on Bob Dylan after talking with people that knew him and have seen him play. He talks about Bob Dylan in a God-like way. The journalist creates this image of him that makes him seem like one of the most important people in music, in the past and currently. This could cause people to either extremely disagree of go along with every word he has written. It's perhaps quite a controversial way to write. 
The article is quite biographical of the artist and therefore readers that might not know a lot about Dylan may be interested to read it but it's also enough rare information for big fans of Dylan to be interested.
When it comes to the journalists language and the way in which he writes, it's quite a friendly style but at the same time very mature. The readers of this magazine perhaps want an easy read but they don't want to read something that will make them feel old. They want to be able to relate to what the journalist is saying. 

Mojo contents pages

Mojo's contents first contents page is quite simplistic, it has the issue number and release date at the top of the page, and running along the page is a graphic that appears throughout the magazine as part of their house style.
The colours used on this page are red and black, perhaps quite gothic to fit in with Alex Cooper posing at the bottom of the page with a snake. This image suggests that Alice Cooper is one of the main features in the magazine which readers will enjoy. There's also a pull quote by the image, "No sleep, no food. As long as we had beer we were OK." this quote suggests a very stereotypical rock 'n' roll lifestyle of which Mojo readers would enjoy reading about.








This contents page is focused on features that are always in Mojo magazines. They've got subheadings such as "Regulars", "What goes on!" and "The Mojo filter", it's quite a good way of setting the contents out. It makes things even easier to find. They've also selected some images which have captions on to attract more visually attracted readers. They highlight certain features in the magazine.

Mojo Front Cover

This issue of Mojo magazine has a very simple image of Bob Dylan on the front. His head is covering most of the masthead which suggests that Mojo magazine are confident that their readers will recognise it still.
Bob Dylan is an artist that appeals mostly to Mojo readers, whom are mostly of an age that were fans of him when they were younger. The image is not a recent one, which is yet another sign that Mojo readers will still recognise him as he was then. The third left is covered up mostly by a CD and it covers "Dylan" so you only see his Bob Dylans first name. This shows that Mojo are confident that Bob Dylan is popular enough to be recogised by his first name alone and this young image. 
Along the top of the page is a Flash, advertising a free CD that comes with this issue of the magazine. This says that Mojo readers appreciate the free music and may buy the magazine for the CD alone. Also along the top are a couple of cover lines. "The Wall Rebuilt!" and Bowie Unseen!" both are backed up by pictures. Both of these cover lines appeal to Mojo's target audience which is a slightly older group, perhaps, 30's/40's. The rest of the cover is cover lines, mainly listing bands and singers that feature in the magazine. It shows the reader that they are getting a lot for their money. 
The font on the cover of Mojo has a sort of, western feel to it. It's quite old fashioned and simplistic. The colours used are mainly White, grey, black and blue. The colour covering the best part of the cover though is blue. The colour blue is associated with things like wisdom, loyalty and and steadfastness. Mojo want their readers to feel as if the magazine is the right one to read because it's loyal in such a way that it will always include articles they want to read, it will always have information that the readers want to know and find out about.

NME double page spread

The first page of this double page spread is just one picture. It's theme is still american. The headline, "The best British band from America", kind of messes with your head a little. You kind of can't work out how that would make sense, which makes NME's readers have to read the article to find out just what that headline means. 
The band, like the cover picture, are looking very bored and angry. They don't look at all bothered to be where they are. This whole look fits in very well with the angsty teenagers that the magazine is aimed at. They can relate to this band and that makes the readers want to read the article even more.








On the second page, the article itself, it's all just text with one pull quote that says, "I can't think of anything worse than wanting to be for indie's sake.". This again fits in with the teenage angst of NME's readers. They too 
would perhaps say something like this. 
The language used in the piece is very informal, very chatty. It's a very light read and the conversation is very laid back and doesn't involve anything very meaningful. NME's target audience are probably mainly students at time in life where they don't want to get bogged down by reading their favourite bands talk about politics and suicide. They want to sit and have a laugh at the light hearted banter filled interviews. 

NME contents page

NMEs contents page is largely occupied by images. They have obviously decided that their readers don't want to have to read masses to find what they want to read about in more length. 
The text beneath the pictures is a short synopsis of the article and also a pull quote to get a taste of what the feature is about.
They also have a small, "Plus" section on this page for things that aren't quite important enough to get a picture but are still worthy of being there. 

NME Front Cover

This magazine cover is an all american special issue so is slightly different to most other NME front covers. But they've still got a lot of their house style so everybody knows what magazine it is. 
The skyline running along the top of the page is eye catching with its bold writing and the bold and boastful statement "We made history", draws people in and question the quote. Wondering how Ian Brown made history.
The masthead, in this issue is blue, normally it is red but in keeping with the american theme, they've made it blue. So that with the red and white stripes, the blue makes the background look like the american flag. Underneath the masthead is "New Musical Express", this shows that NME does actually stand for something and is relevant to the magazine.
The image of the band, The Drums is a very moody picture. They're all looking quite dazed and confused into the camera. This whole look and image is appealing to NME's audience. It's all quite punky and anarchic, not smiling at a camera and the clothes they're wearing aren't particularly smart, it's very casual and laid back. 
The main article is very clear on the front cover, written in a big, bold font "The Drums", readers certainly know what they're getting from this issue. There's also a list running beneath that of other american bands that feature in this issue. 
In the left third and the top right hand corner, there are a couple of flashes. These are extras features in the magazine that aren't in keeping with the american theme, but, NME have decided that they need these two flashes on the front cover to entice people in some more.